Apple and Tim Cook are really genius and pretending not to focus on Facebook. And they’re not. But they’re turning off the advertisement through Facebook tracking cookies really is turning off the advertisement cookies for all websites, not just Facebook. In that regard Apple will become the sole monopoly on everybody’s cookies and advertising on its devices once users opt out, or don’t Opt in. Their advertising reach will then grow exponentially as they will have a monopolistic control over ads in iPads, iPhones, macs. But we are diverted from this outcome of not opting under Facebook’s complaints. That’s the magician’s master of diverting attention: watch this hand, while the other one hides the coin.